Gucci grows new Flora Garden Collection

This spring, Gucci are to launch a collection of five scents inspired by the House’s renowned Flora pattern, Gucci Creative Director Frida Giannini explains: “With Flora by Gucci [launched in 2009], I wanted to express the loveliness of the Flora woman charming, romantic and optimistic. Now with The Flora Garden Collection I am celebrating multi-faceted way the Gucci woman expresses her personality."

As with Flora by Gucci, the inspiration for The Flora Garden Collection originates in an iconic design from the Gucci archives, rediscovered by Giannini:

The story began in Milan in 1966, when Prince Ranier of Monaco brought his wife to the Gucci boutique. Roldolfo Gucci insisted that Princess Grace choose a gift to accompany the bamboo bag she had purchased. The Princess requested a scarf. Rodolfo felt that the House lacked one sufficiently beautiful for the royal style icon and so he commissioned illustrator Vittorio Accornero to create the most beautiful print he could imagine. Accornero returned with his painting: the “Flora”, a sumptuos, multi-hued, flowered template destined to become a design classic.

When Giannini, revived Flora on printed canvas bags in summer 2005, a new generation succumbed to its charms. In 2006, it appeared re-scaled, re-coloured and abstracted onto Forties-style print dresses, jewellery and evening bags. Now it has flourished to even greater heights in Flora by Gucci and The Flora Garden Collection.

Giannini remarks: “Creating The Flora Garden collection allowed me to express the depth of emotions of every woman. Each fragrance is distinct, yet together all the scents embody the beauty and allure of this muse.”

Gorgeous Gardenia

A sumptuous white floral: Gucci’s faithful creation of the perfect gardenia.

Top notes: red berries, pear
Heart notes: white gardenia, frangipani flower
Base notes: patchouli, brown sugar accord


Gracious Tuberose

A fabulously fresh floral: Gucci’s homage to this most charismatic of flowers.

Top notes: violet leaves, peach
Heart notes: tuberose, orange flower, rose
Base notes: cistus (Rock Rose), white cedarwood


Glamorous Magnolia

A soft rosy floral: Gucci’s recreation of this most lustrous bloom.

Top notes: freesia, green leaves, citrus zest
Heart notes: peony, magnolia
Base notes: musk, sandalwood, warm chocolate accord


Generous Violet

A sophisticated woody floral: Gucci’s salute to the bountiful violet.

Top note: violet leaves
Heart notes: orris, violet petals
Base note: suede accord


Glorious Mandarin

A gloriously juicy fruit: Gucci captures the exhilaration of mandarin.

Top notes: mandarin, peony
Middle notes: jasmine, pina colada accord
Heart notes: ambergris, white musk, creamy wood



The Flora Garden Collection is packaged in a taller incarnation of the original Flora by Gucci design; this loftier bottle is inspired by the stem of a flower.

The flacon repeats the Flora by Gucci family’s distinctive hexagon shape with a transparent cap set off by a chic black bow, complete with bamboo tassels alluding to another of the House’s iconic motifs. The Flora font instead is a tribute to founder Guccio Gucci’s signature.

Each bottle will reveal a different coloured juice – be it pale pink, green, blue, violet or yellow; their boxes emblazoned with the corresponding flower from the Flora pattern. The colours and blooms represent the various characteristics of The Flora Garden woman.

Gorgeous Gardenia, Gracious Tuberose and Glamorous Magnolia (in 50 and 100ml) will be widely available. Generous Violet and Glorious Mandarin (100ml only) are exclusive to Gucci stores in a worldwide basis and selected Flagship stores.