As with Flora by Gucci, the inspiration for The Flora Garden Collection originates in an iconic design from the Gucci archives, rediscovered by Giannini:
When Giannini, revived Flora on printed canvas bags in summer 2005, a new generation succumbed to its charms. In 2006, it appeared re-scaled, re-coloured and abstracted onto Forties-style print dresses, jewellery and evening bags. Now it has flourished to even greater heights in Flora by Gucci and The Flora Garden Collection.
A sumptuous white floral: Gucci’s faithful creation of the perfect gardenia.
Top notes: red berries, pear
Heart notes: white gardenia, frangipani flower
Base notes: patchouli, brown sugar accord
A fabulously fresh floral: Gucci’s homage to this most charismatic of flowers.
Top notes: violet leaves, peach
Heart notes: tuberose, orange flower, rose
Base notes: cistus (Rock Rose), white cedarwood
A soft rosy floral: Gucci’s recreation of this most lustrous bloom.
Top notes: freesia, green leaves, citrus zest
Heart notes: peony, magnolia
Base notes: musk, sandalwood, warm chocolate accord
A sophisticated woody floral: Gucci’s salute to the bountiful violet.
Top note: violet leaves
Heart notes: orris, violet petals
Base note: suede accord
A gloriously juicy fruit: Gucci captures the exhilaration of mandarin.
Top notes: mandarin, peony
Middle notes: jasmine, pina colada accord
Heart notes: ambergris, white musk, creamy wood
The Flora Garden Collection is packaged in a taller incarnation of the original Flora by Gucci design; this loftier bottle is inspired by the stem of a flower.
The flacon repeats the Flora by Gucci family’s distinctive hexagon shape with a transparent cap set off by a chic black bow, complete with bamboo tassels alluding to another of the House’s iconic motifs. The Flora font instead is a tribute to founder Guccio Gucci’s signature.
Each bottle will reveal a different coloured juice – be it pale pink, green, blue, violet or yellow; their boxes emblazoned with the corresponding flower from the Flora pattern. The colours and blooms represent the various characteristics of The Flora Garden woman.
Gorgeous Gardenia, Gracious Tuberose and Glamorous Magnolia (in 50 and 100ml) will be widely available. Generous Violet and Glorious Mandarin (100ml only) are exclusive to Gucci stores in a worldwide basis and selected Flagship stores.