The face of the fragrance is Oscar Pistorius, the South African athlete who has won several medals as a sprinter at international sports events. Pistorius will take part in the 2012 Olympic Paralympic games in London. He has worked with Mugler before and was the face of the original A*Men fragrance in a campaign which featured the sportsman wearing silver Mugler designed trousers running with carbon-fiber blades.
Pistorius was named by Time Magazine as one of the top 100 ‘Heroes and Pioneers’ in 2008. Joël Palix, President of Clarins Fragrance Group said that he first read about Pistorius in the French newspaper ‘Libération’ and had become inspired by his story. The athlete had his legs amputated at 11 months due to a birth defect. “I was looking for someone with an exceptional destiny and I found him in Oscar” said Palix.
Speaking in London, Pierre Aulas, Olfactive Director at Thierry Mugler, told Basenotes ‘Pure Shot comes from the adrenaline shot you have during training or sport. It’s also connected to drugs, so it belongs in our territory!”
The fragrance is built from 3 accords which have been named: Boost, Adrenaline and Strength.
“We used a specific kind of mint for this” says Aulas. “Also juniper berry. The whole effect is ‘very freezing’.
Adrenaline/ Middle Notes
“I had a problem describing this one” jokes Aulas “I wanted to call it a spicy discharge, but they tell me that’s rude in English” says the Frenchman. “We have used a rare variety of white pepper from Indonesia, not the kind you use for cooking.”
Strength/ Base Notes
“This is a woody accord. It has Patchouli as do all the limited edition A*men fragrances, this is always our home. It also contains sequoia wood.”
Basenotes was also given a sneak preview of the Alien Essence Absolue which will be released in the summer. “I’m particularly proud of this” says Pierre Aulas. It has an absolut from the Vanilla Pod, the outside, which is far less sweet than vanillin, it is more the smell of the pod which has some animalic tones to it. The bottle is beautiful too is is curvy and ‘callipyge’ [Basenotes translation from French: having beautifully shaped buttocks!]
The notes for Alien Essence Absolue will include ‘Black Vanilla’, Orris, Myrrh and Incense.
The company will also bring out a leather series in the autumn along the same lines as the Taste of Fragrance series launched last year.