Space NK founder, Nicky Kinnaird, said of the partnership "When it comes to charitable initiatives I am very careful that our associations are heartfelt and genuine. I don’t believe in getting involved unless you can make a real difference and with IN PEACE we have the opportunity to do just that. I felt a natural affinity with the work of Women for Women International when first approached about partnering for the launch of IN PEACE."
The fragrance contains top notes of Pimento and Freesia; a heart of French Iris, Mimosa and Suede; and a dry down of White Musk, Sandalwood and Tonka Bean.
In Peace was developed by Azzi Glasser of Family Three, who says:
I translated this emotional feeling into a fragrance that would remind the wearer of how they have contributed to these amazing womens' lives around the world.
This unique creation, an extraordinary combination of beautiful flowers with warm woods and soft sweet musks, symbolises the hope that they bring, and the peace they help create."