• Beyonce launches Pulse Summer Edition fragrance

    Coty and Beyonce are launching Pulse Summer Edition, which is inspired by "Beyonce's infectious positive energy". This limited edition fragrance is a lighter and fresher rendition of the original eau de parfum.

    "We are thrilled to present a new limited edition fragrance to the successful Beyonce Parfums portfolio," says Steve Mormoris, SVP Global Marketing at Coty Beauty. "Beyonce is a true force of nature and translating her positive energy into a summer fragrance was a natural progression. We think women will love the lighter, more playful side of Beyonce Pulse Summer Edition."

    Created by IFF perfumer Bruno Jovanovic (who co-created the orignal along with Loc Dong) the scent is a fruity floral with fresh and sparkling top notes of pear, icy mandarin and pink pepper. The floral heart features the ginger orchid, jasmine and Tunisian orange flowers. Finally, a dry down of sapphire woods, musks and benzoin completes the base.

    The fragrance is available as 50ml and 100ml Eau de Parfum

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    Comments 4 Comments
    1. Calyx93's Avatar
      Calyx93 -
      What in marketing hell are "sapphire woods?" C'mon - with "frozen" accords and now colors of gemstones as adjectives, things are getting WAY out of hand with these celebu-scents (and other "disposable" insta-frags).

      The flacon looks more like a trendy vodka/liqueur bottle - maybe the brief was handed out during IFF's happy hour.
    1. Wee Scottish Scent Lover's Avatar
      Wee Scottish Scent Lover -
      Why would anyone in the entire world want to wear a fragrance endorsed by Bee-yonce? This is a bird who looks like a bloke in drag. Her only "talent" is screeching and shaking. Will people actually buy this rubbish?
    1. kalli's Avatar
      kalli -
      Harsh! Lol..sapphire woods, ya, what are those!
    1. Marathon Alchemist's Avatar
      Marathon Alchemist -
      inspired by her fake pregnancy