Beyonce launches Pulse Summer Edition fragrance
Coty and Beyonce are launching Pulse Summer Edition
, which is inspired by "Beyonce's infectious positive energy". This limited edition fragrance is a lighter and fresher rendition of the original
eau de parfum.
"We are thrilled to present a new limited edition fragrance to the successful Beyonce Parfums portfolio," says Steve Mormoris, SVP Global Marketing at Coty Beauty. "Beyonce is a true force of nature and translating her positive energy into a summer fragrance was a natural progression. We think women will love the lighter, more playful side of Beyonce Pulse Summer Edition."
Created by IFF perfumer Bruno Jovanovic (who co-created the orignal along with Loc Dong) the scent is a fruity floral with fresh and sparkling top notes of pear, icy mandarin and pink pepper. The floral heart features the ginger orchid, jasmine and Tunisian orange flowers. Finally, a dry down of sapphire woods, musks and benzoin completes the base.
The fragrance is available as 50ml and 100ml Eau de Parfum