• UK FiFi Award Winners 2012

    Tonight at London's The Brewery, the UK's fragrance industry for the 20th Annual UK FiFi Awards. We will have a full report of the event tomorrow on Basenotes, but in the meantime, here are the winners:
    Best New Female Print Advertisement


    • Elie Saab


    Best New Male Print Advertisement


    • Mont Blanc Legend Mont Blanc


    Best New Female Fragrance Commercial


    • Flower Tag Kenzo


    Best New Male Fragrance Commercial


    • ckone Shock Calvin Klein


    Best New Female Fragrance Design & Packaging


    • Balenciaga L’Essence


    Best New Male Fragrance Design & Packaging


    • Mont Blanc Legend Mont Blanc


    Best New Female Fragrance in Limited Distribution


    • Danger Parfum Roja Parfums


    Best New Male Fragrance in Limited Distribution


    • Neroli Portofino Tom Ford


    Best New Independent Fragrance


    • Precious One Angela Flanders


    Best New Home Fragrance


    • Rose de Mai Bougie Parfumee Roja Parfums


    Perfume Extraordinaire


    • IFF Shams – Memo (International Flavours & Fragrances)


    The Peoples Choice Award For Women


    • Daisy Eau so Fresh Marc Jacobs


    The Peoples choice Award for Men


    • Armani Code Sport Giorgio Armani


    Best New Celebrity Fragrance


    • Justin Bieber Someday


    Retailer of The Year


    • Harrods


    Best New Fragrance for Men


    • Gucci Guilty pour homme


    Best New Fragrance for Women


    • Elie Saab Elie Saab


    Hall of Fame


    • Angel Thierry Mugler





    Congrats to all the winners!



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    Comments 7 Comments
    1. PureBoy's Avatar
      PureBoy -
      Elie Saab??? Ok... I can live with that!
      But...
      Gucci Guilty pour homme???!!!

      OMG!!!
    1. fragranceman88's Avatar
      fragranceman88 -
      In my opinion very average winners
    1. knit at nite's Avatar
      knit at nite -
      They have to work with what's there and often who is judging can change the outcome...but, I still don't want to smell Justin Bieber's scent.
    1. argentak's Avatar
      argentak -
      Gucci Guilty Pour Homme is a winner in my book. It's not as versatile as other nominees but it's definitely got a profound aesthetic that warrants recognition.
    1. gmm150's Avatar
      gmm150 -
      Armani Code Sport???
      Gucci Guilty????
      They are ok at best. I rate them no higher than a 5/10.
    1. nucker's Avatar
      nucker -
      What a sad state of affairs.
    1. funhuntr's Avatar
      funhuntr -
      Laughable. Who votes for these shams?