• Vero Profumo announces new fragrance : Mito

    Vero Profumo have announced the latest Eau de Parfum : Mito. The fragrance pays homage to Italy, and perfumer Vero Kern wished for the fragrance to be produced and introduced in Italy. Kern has taken inspiration from the Villa d'Este in Tivoli, and says:


    "I love Villa d’Este, I was struck by its architecture, the splendour of the park where classical statues and fountains spring up out of the blue. In a sense it takes me back to my childhood, to the garden full of people and little statues where I daydreamed as a child. But what impressed me most of all was the delicate scent of the orange flowers, whose flowers are found scattered everywhere in large vases. And the scent of the water in the basins, of the white flowers, the grass, the moistness. The air is pervaded with elegance, mythology and an almost androgynous beauty that is both masculine and feminine at the same time. This garden smells of the Mediterranean and of Italy, of ancient and modern history, of echoes of a past not necessarily better than the present or the future. It fills me with calm and energy at the same time. That is why I am dedicating a perfume to it.”

    The fragrance contains a Citrus blend, Magnolia grandiflora, White magnolia champaca, Jasmine, Galbanum, Hyacinth, Cypress and Moss.

    Mito will be available from September and is distributed worldwide by Campomarzio70. Available as 50ml for €145.

    Photos: Diego Comi Ph / Illustration : Sofo Berdzenishvili

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    Comments 6 Comments
    1. Pierre Clementi's Avatar
      Pierre Clementi -
      This sounds like it is going to be the perfume equivalent of Keneth Anger's Eaux d' Artifice.
    1. Persolaise's Avatar
      Persolaise -
      A new fragrance from Vero is very exciting news indeed! I can't wait to try it.
    1. alfarom's Avatar
      alfarom -
      Good Job Vero!
    1. sin_is_in's Avatar
      sin_is_in -
      This looks mighty nice! I really like the painting above... are any of Vero's parfums unisex? I haven't had the chance to try them yet.
    1. Fleurine's Avatar
      Fleurine -
      EdP and no parfum? Interesting. The notes sound lovely.
    1. Sybarite's Avatar
      Sybarite -
      Very interesting and welcome news ! However, I really hope she has not changed the bottles (?) as the pic seems to depict. Unless the usual shape of the EDP bottles is just badly depicted in this pic, which makes it look slightly different ?? ... I adore her bottles (which are beautiful and sophisticated). A new shaped bottle would just spoil the lovely uniformity of her collection, which would be rather unfortunate IMO.