Yves Saint Laurent to become 'Saint Laurent' under Hedi Slimane
Fashion house, Yves Saint Laurent is to change its name to Saint Laurent Paris, according to various reports, including WWD
. Hedi Slimane, who was appointed fashion director of the house earlier this year, was given "total creative responsibility for the brand image and all its collections".
It is understood that the YSL logo will not disappear entirely, but further details of the re-brand, and whether they effect fragrances, have not yet been released.
Slimane previously worked for the company in the nineties. as ready-to-wear director of mens collections and artistic director. Slimane is perhaps best well known for his stint as creative director of Dior Homme from 2000 until 2007, where as well as fashion, he oversaw the launches of fragrances including Dior Homme
, and the cologne trio of Eau Noire
, Bois D'Argent
and Cologne Blanche