• Sinful for Her by Affliction launches at Buckle stores

    Available now, exclusive to Buckle stores in the US is Sinful for Her – a new fragrance to accompany Afflication's Sinful range of clothing. The fragrance was developed by private label company, Tru-Fragrance.

    “Buckle has become a destination for the ‘Sinful’ girl, so it seemed natural to expand her experience into fragrance. As the exclusive retailer of the Sinful perfume, we can give her something she can’t find anywhere else,” said Melissa Franzen, divisional merchandising manager, women’s merchandising, Buckle. “Like the apparel, the perfume invokes a fierce, edgy energy that resonates well with our customer.”


    Sinful opens with mandarin, grapefruit and darkened raspberry; the heart features velvet red rose, creamy gardenia and sparkling mimosa; the drydown of sandalwood, patchouli and tonkabean "exudes a vivacious sensuality but leaves no regrets"


    The pink bottle is dominated by Sinful’s signature wings in a metalized finish. The Sinful medallion is encrusted with jewels across the front.


    “Through our work with Buckle, Sinful apparel customers now have the ultimate accessory to complete their look and style, a fine fragrance that invokes what they love most about the brand,” said Monte Henige, CEO of Tru Fragrance. “We have a longstanding relationship with Buckle, utilizing our unique business model to help the retailer build fragrance lines that extend the emotional connection between its consumers and the brands they love.”


    Adds Franzen, “Fragrance is a unique point of difference for Buckle and allows us to continue to push exclusivity and newness. We identify brands that appeal to our various shoppers and take it one step further by adding fragrance, offering a variety of choices to keep them engaged and coming back to see what's new in the category.”

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