• Prends Moi Slimming Perfume has a waiting list in the UK

    A British Company called The Fragrance Shop has begun selling a perfume said to help with weight loss.

    Prends Moi Eau De Minceur is described as 'the world’s first slimming fragrance' and is made by the company Velds. It was developed by the French company Robertet and retails for £29.99 for 100ml. The British newspaper, The Daily Mail today featured an article on the product, which will no doubt add to demand for the product for which there is already a waiting list.

    The product information on The Fragrance Shop website says:
    "Designed to ‘slim with pleasure’ PRENDS-MOI (which meanst Take Me) is based on extensive aromatherapeutic and ‘neurocosmetic’ research and contains active ingredients including ‘Betaphroline’ which when it comes in to contact with keratinocytes (cells found in the outer layer of the skin) will induce the release of B-endorphins present in the skin. A ‘pleasure message’ is transmitted through the neurotransmitters (impulse from a nerve cell to another nerve, muscle, organ or other tissue) to the hippocampus (the ‘odour brain’) triggering an immediate sensation of well being, a reduction in stress and an increase in contentment reducing the need to overeat and the scents slimming action is activated.

    Top notes, with lively accents of bergamot, mandarin and grapefruit, are placed in a deliciously fresh ambience. The middle notes are a flight of floral scents where jasmine responds to ylang-ylang and freshly picked lilac. The base notes combine musk and vanilla with patchouli and the woodsy intensity of sandalwood. With a low alcohol content, PRENDS-MOI is perfect for those who love summer all year long."
    The Veld company website says Prends Moi is "inspired by the Benguela stream at the origin of the very special vegetation of the Fynbos, the scrub-land of western South Africa, PRENDS-MOI caresses the skin like rushing water delivering aquatic, fruity and floral scents from a fantasy Garden of Eden…"

    Application is recommended on the Veld website: "In the morning, simply spray PRENDS-MOI with the same gesture you would use for an "eau de toilette".

    Active ingredients are said by Veld to be:

    "BETAPHROLINE: The Betaphroline is able to stimulate (by 170%) the production of beta-endorphins on the skin level (keratinocytes), just by being sprayed on the skin, producing a chain-reaction through theneuro-transmitters up the olfactory brain, which reacts very quickly in return with all over general sensations of well-being (+ 40%) and reduced stress (-35%).

    These pleasurable feelings are able to reduce compulsive eating behaviour, which are most of the time caused by anxiety and stress, and not by real hunger (e.g. chocolate, cake, junk-food…). To benefit from its lipolytic action, you may spray once in the morning and once in the evening on the specific areas that you wish to slim.
    Every time that you feel the need to nibble something although you are not really hungry, don’t hesitate to quickly spray on PRENDS-MOI and nestle yourself in its delicious wave."


    The perfume has already been tested by Birgit Oeckher of the blog Olfactoria's Travels, who wore Prends Moi for a week and reported her findings on the Perfume Smellin' Things blog as a guest post. While she reported that she had indeed lost 1.5 kg during the week, she ascribed this to the tenacity of the perfume that she disliked so intensely, bemoaning the fact that she was not able to wear anything for pleasure until the evening.

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    Comments 16 Comments
    1. mnaonbn's Avatar
      mnaonbn -
      Oh my, oh me! This company has finally done it...it found the cure for over-eating. Please send me some of this magical elixir so that I can guzzle it down by the gallon. What's that you say? You're not supposed to drink it but rather spray it on and inhale it? Well then, send me enough to fill an Olympic-size swimming pool so that I can just swim in it for hours. After all, as long as we're in this fantasy land of marketing and advertising, why not? Down the rabbit hole I go. Anyone else care to join me? Oh, what fun we'll have playing make-believe. Then, when we get tired, we can just click our heels together three times and say, "There's no place like home, there's no place like home, there's no place like home." (Now I'm off to go eat 5 cheeseburgers, 2 pizzas, and a half-gallon of ice cream, all the while hoping very much that there's a special place in hell for the greedy lying scumbags who keep peddling this type of snake oil by preying on people's desperation, much of which is created by the scumbags in the first place with their unrealistic images of what people should look like.)
    1. David Ruskin's Avatar
      David Ruskin -
      Amen to that!
    1. danny1967's Avatar
      danny1967 -
      +1 on mnaonbn's comments and i will also add that people will wear this even if it smells like s**t.
    1. Mimi Gardenia's Avatar
      Mimi Gardenia -
      Yes , most likely snake oil. Very bad to prey on people's insecurities and weak points to sell such a frankly, silly product. Just be sensible. This will not work any better ( if at all ) than a slimming cream on your thighs.
    1. danny1967's Avatar
      danny1967 -
      Quote Originally Posted by Mimi Gardenia View Post
      Yes , most likely snake oil. Very bad to prey on people's insecurities and weak points to sell such a frankly, silly product. Just be sensible. This will not work any better ( if at all ) than a slimming cream on your thighs.
      absolutely mimi! there's no secret in slimming: eat healthily (less carbs, more fruit and veg & especially don't binge on junk food and sweets), drink water & exercise; i might add drink alcohol in moderation but that would fall on deaf ears (i know as i have lost weight significantly since i cut down on beer and such). that's it. no secret whatsoever. and to be honest, i don't think they prey on people's insecurities, i think they prey on people's laziness.
    1. Mimi Gardenia's Avatar
      Mimi Gardenia -
      Danny- quite true - laziness !
    1. anders's Avatar
      anders -
      Just stupid. Absolutely stupid!
    1. donna255's Avatar
      donna255 -
      Hype and Bullsh*t!!!!!!! Next it will be x,y or z celeb uses it and the lemming will fall for it and rush to buy.

      Want to lose weight, eat healthy and cut out the crap. Simples.
    1. Francolino's Avatar
      Francolino -
      what's next? An enlarging ***** scent?
    1. danny1967's Avatar
      danny1967 -
      Quote Originally Posted by donna255 View Post
      Hype and Bullsh*t!!!!!!! Next it will be x,y or z celeb uses it and the lemming will fall for it and rush to buy.

      Want to lose weight, eat healthy and cut out the crap. Simples.
      squeak!

      - - - Updated - - -

      Quote Originally Posted by Francolino View Post
      what's next? An enlarging ***** scent?
      oooooh, lol!!! now THAT would be popular!!
    1. rttoronto's Avatar
      rttoronto -
      They are already working on a flanker called "Eau de Snake Oil".
    1. pawful's Avatar
      pawful -
      their target audience is gullible and insecure people. fortunately none of us will fall for that quackery though
    1. Birdboy48's Avatar
      Birdboy48 -
      Bridgestone Tires announces new tire that helps drivers loose weight. "I lost 15 lbs in 6 months driving on Bridgestones" says spokesman Mario Andretti.
    1. sin_is_in's Avatar
      sin_is_in -
      was he driving to the gym maybe?
    1. Ursula's Avatar
      Ursula -
      Waste of my time and money.
    1. Birdboy48's Avatar
      Birdboy48 -
      Perhaps the simple answer is that it has the sort of smell that would make any normal person lose their appetite.



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