• Anya's Garden to launch natural room fragrance range

    Miami-based natural perfumer Anya McCoy is launching ambient room fragrances in wax melt form. The new line is called "Room Candy", and according to McCoy "takes the latest hottest product on the market and adapts it using 100% natural ingredients."

    The products use organic beeswax and pure essential oils and absolute oils provide the scent for this line of wax melts (also known as wax tarts and wickless candles).

    The vintage mold wax melts in the shapes of shells, tulips and flowers will be packed in a reusable steel tin. There will be also be cube-shaped melts packed in recyclable plastic clamshells.

    McCoy masterminded the hugely popular Outlaw Perfume project in 2010, and she couldn't resist naming one of her wax melt scents after it:

    Oakmoss is an outlaw fragrance material, restricted for use on the skin by some agencies, yet it is enormously popular among perfumistas, so McCoy decided to create an oakmoss room fragrance. "What better way to experience the complex and deep beauty of the oakmoss, combined with other outlaw aromatics like bergamot and lime by creating a Room Candy fragrance?" she said.

    The fragrances in the line are:


    • Outlaw Perfume - "the first oakmoss, lime and bergamot chypre room fragrance"
    • Lemon Vetiver - "sweet candied lemon myrtle with an herbal twist and earthy vetiver"
    • Cafe Chocolata - "yummy gourmand scent, a mouth-watering combo of chocolate and coffee"
    • Bay Rum and Honey - "dark bay rum and soft honey beeswax smell like a scented tropical night"


    The line doesn't official launch until September, but McCoy soft launched the range on July 31st, and will distribute of dozens of free samples to Anya's newsletter subscribers.

    Interested consumers can sign up for the Anya's Garden newsletter to receive the latest on Room Candy when it launches, including special introductory pricing.

    Categories:

    1. New Products

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