The inspiration behind the juice is described as "...Masculinity, charm and elegance. [Bond] is the quintessential icon with whom men everywhere identify. He is celebrated and reknowned across the world; an untouchable fantasy - as revered by men as he is desired by women."
So what does the smooth and suave Mr Bond smell like? Vetiver, Apple, Lavender and warm woods have all gone into the fragrance.
The flacon is designed to reflect the literary hero's lifestyle, with a nod towards fast cars, sleek design and concealed gadgetry. In dark blue and silver, it features the globally recognised 007 emblem on the front.
The bottle features in the ad campaign, which has been shot by Greg Williams, the onsite photographer of the advertising for the last five chapters in the Bond Film story. The minimalistic campaign features all of the images we are familiar with and "Bond" is in shadow in classic suit and bow tie. 007 is available worldwide on a Harrods exclusive from August 15th. 75ml of EDT will retail at £32, with 125ml available for £42.