Chanel have unveiled their new campaign for Chanel No. 5, which features Brad Pitt. This is a first time a man has been used by the face of the fragrance, which has previously been advertised by Nicole Kidman and Audrey Tatou amongst others.
The ad, shot in black and white, can be seen below:
Here's the official release notes from Chanel :
Blessed with legendary talent, fame and looks, no actor compares to Brad Pitt. The campaign views the fragrance through the eyes of a man and fits in with the "revolutionary" reputation of N°5, which broke down barriers, as well as Coco Chanel, a woman who dared to be different.
Pitt follows in the footsteps of Coco Chanel, Marilyn Monroe, Catherine Deneuve, Lauren Hutton, Nicole Kidman and Audrey Tautou, and represents a first in the world of women's fragrance.
"What's important to remember about CHANEL N°5 is how revolutionary this fragrance is; when it was introduced, it broke all the rules," says Pitt. "N°5 has always been the most iconic women's fragrance. That's what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless: a woman's spirit."
Film Director Joe Wright, known for his movies Pride and Prejudice, Atonement and the upcoming Anna Karenina, plus two Keira Knightley Coco Mademoiselle commercials, was commissioned to direct several commercial films for N°5, which capture the memories, thoughts and dreams of a man being seduced by a fragrance.