• How to play Perfume Commercial Cliché Bingo

      Here's how to play Perfume Commercial Cliché Bingo. Find a perfume commercial, and check to see how many Perfume Commercial Clichés you can find. If you can find a commercial that ticks many of these boxes - let us know in the comments. And please, let us know if we've missed any major clichés.

      Ok, eyes down looking...


      Gucci Première by Gucci / P&G Prestige



      4 points:

      Beaches/Canals/Rivers Leaping
      Breathy Narration People laying down
      Dimly Lit* Pouting
      Fields Rain
      Half Undressed Rock Music
      Having sex in a minute Slow Motion bits
      Having sex with someone invisible Wet People
      Hugging a Big Bottle Windswept Hair**
      * parts of the ad / ** well, "fanswept"


      Daisy & Daisy Eau So Fresh by Marc Jacobs / Coty



      5 points:

      Beaches/Canals/Rivers Leaping
      Breathy Narration People laying down*
      Dimly Lit Pouting
      Fields Rain
      Half Undressed Rock Music
      Having sex in a minute Slow Motion bits
      Having sex with someone invisible Wet People
      Hugging a Big Bottle Windswept Hair

      * sometimes even on a horse



      Light Blue by Dolce & Gabbana / P&G Prestige



      7 points:


      Beaches/Canals/Rivers Monochrome
      Breathy Narration People laying down
      Dimly Lit Pouting
      Fields Rain
      Half Undressed Rock Music
      Having sex in a minute Slow Motion bits
      Having sex with someone invisible Wet People
      Hugging a Big Bottle Windswept Hair




      L'Eau de Chloé by Chloé / Coty


      We think judging by this and the Marc Jacobs advert, Coty must keep fields of blonde women in white dresses, who go around hugging oversized perfume bottles, just for when they need to make a new commercial.

      8 points:

      Beaches/Canals/Rivers Leaping
      Breathy Narration People laying down
      Dimly Lit Pouting
      Fields Rain
      Half Undressed Rock Music
      Having sex in a minute Slow Motion bits
      Having sex with someone invisible Wet People
      Hugging a Big Bottle Windswept Hair


      Parisienne by Yves Saint Laurent / L'Oréal



      10 points:


      Beaches/Canals/Rivers* Leaping
      Breathy Narration People laying down
      Dimly Lit Pouting
      Fields Rain
      Half Undressed Rock Music
      Having sex in a minute Slow Motion bits
      Having sex with someone invisible** Wet People
      Hugging a Big Bottle Windswept Hair
      *Possible the River Siene just about seen. **at some points



      Acqua di Gioa by Giorgio Armani / L'Oreal



      The winner, with 12 points:


      Beaches/Canals/Rivers Leaping
      Breathy Narration People laying down
      Dimly Lit Pouting
      Fields Rain
      Half Undressed Rock Music
      Having sex in a minute Slow Motion bits
      Having sex with someone invisible Wet People
      Hugging a Big Bottle Windswept Hair


      Can you find a perfume commercial with more ticked boxes than 11? Let us know in the comments.
      About the author Grant

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      Comments 11 Comments
      1. Hayven's Avatar
        Hayven -
        Man, it upsets me when a good song is used for perfume commercials with models I don't personally care for. But ehhh, whatever. I like the Acque di Gioia commercial tbh. I think another criteria point is use a pop/electronica song for the commercial.
        edit: whoops, saw that in one of the points just now.

        I think some "high point" scoring commercials would also be Britney Spears' Fantasy and Curious commercials.
      1. kalli's Avatar
        kalli -
        Staring outside a window with hands/body stuck to it like Spiderman or like a gecco.
      1. Persolaise's Avatar
        Persolaise -
        Oh no, this is going to eat into even more of the time which I haven't got.

        It's actually interesting to use the Pitt / No 5 advert here, because it proves that it does avoid quite a few cliches, except perhaps the breathy narration and the dim lighting.

        I'd like to submit the original Eternity For Men advert. I think it probably ticks 10 or 11.
      1. MonkeyBars's Avatar
        MonkeyBars -
        "Having sex with someone invisible" is genius.
      1. hlatif33's Avatar
        hlatif33 -
        Its mostly the designer stuff with the sleazy advertising...you don't see this crap on with Le Labo or what ever...
      1. green_lobsters's Avatar
        green_lobsters -
        Maybe we could add gold jewellery/dresses as this seems to be an ongoing theme in getting people to believe they are buying into something high end?
      1. harper's Avatar
        harper -
        i love the "hugging a big bottle" bit.

        oy vey...
      1. ynde's Avatar
        ynde -
        My absolute favourite advert for a perfume is the new one for Valentina by Valentino, which really only has the dim lighting (in its defence, it is set at night). It's actually the reason I went out to smell the perfume in the first place, which an advertisement for a perfume has never made me do before!
      1. Ratfink's Avatar
        Ratfink -
        Striking how original Basenotes' fave Mandom turns out to be. By my reckoning, it gets a low 3 1/2 - the half being for the girly leap he makes as he throws his shirt away. How many commercials feature gun shots and neighing? Genius.
      1. EenieMeenie's Avatar
        EenieMeenie -
        Eyes being closed seems to feature a lot too
      1. AlHamr's Avatar
        AlHamr -
        You missed "incoherent drivel voiceover".
        http://www.youtube.com/watch?v=DvldSrhscuo
        Or even better:
        http://www.dailymotion.com/video/x4m...otting-com_fun