• Yohji Yamamoto to relaunch six fragrances

    According to reports, Yohji Yamamoto are to relaunch their fragrance lines next year. The information comes as part of an announcement by UK PR company, Purple PR, who are to represent the range in the UK, France and Germany.

    The Yohji Yamamoto fragrance line was originally launched in 1996, with Yohji. The fragrances were created in partnership with Jean Patou. These were followed by Yohji Essential and Yohji Homme.

    In 2001, Patou was acquired by Procter & Gamble, who created two more fragrances for the brand in 2004: Yohji Yamamoto Homme and Yohji Yamamoto Femme. However, in 2005, the company let the licence expire and the product were discontinued.

    Two fragrances are set to launch in April. More details as we get them.

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    Comments 8 Comments
    1. walkdogg's Avatar
      walkdogg -
      Luca turin will be so excited.

      Homme was underwhelming for me.
    1. PeteH's Avatar
      PeteH -
      Quote Originally Posted by walkdogg View Post
      Luca turin will be so excited.

      Homme was underwhelming for me.
      I, too, was underwhelmed.
    1. drseid's Avatar
      drseid -
      I loved the original release of Yohji Homme. If this one is kept intact, then it is excellent news and I will be buying for sure.
    1. Surfacing's Avatar
      Surfacing -
      Wow, very unexpected news. I always think it is great to hear that a discontued fragrance is being brought back. It sure does not happen often.

      I was underwhelmed by Homme as well, although I am not very keen on gourmands. But I am happy for its fans. Turin will certainly be rejoicing.
    1. treeman5823's Avatar
      treeman5823 -
      This is fantastic. No more $XXX.XX bottles found on ebay!
    1. sashamoss's Avatar
      sashamoss -
      I can not believe that, this was my favorite fragrance. I am very happy to hear that. Yohji Homme will re-launch in April?? Does anybody know?
    1. hednic's Avatar
      hednic -
      Interesting news.