• Arabian Oud sweep Third FiFi Arabia Awards : winners announced

    On the 12th November the 3rd annual FiFi Arabia fragrance awards were held at the Armani Hotel in Dubai. Arabian Oud picked up five of the 14 awards.



    The 'Fragrance of the Year' winners were decided by a chosen panel of experts; the 'My Favourite Perfume of the Year' and 'Retailer of the Year' categories were judged by consumers.

    The winners are as follows:

    The 'Fragrance of the Year' Award winners:


    • Arabian Popular Appeal Female - Habiba by Swiss Arabian Perfumes
    • Arabian Popular Appeal Male - Shahrayar - Arabian Oud
    • Arabian Prestige Female - Hayati by Arabian Oud
    • Arabian Prestige Male - Al Khatat by Mohammad Hilal
    • International Popular Appeal Female - Lancôme, Tresor Midnight Rose
    • International Popular Appeal Male - Eau de Lacoste L. 12. 12 Rouge
    • International Prestige Female - Elie Saab Le Parfum by Elie Saab
    • International Prestige Male - Victor & Rolf Spicebomb


    The 'My Favourite Perfume of the Year' Award winners:

    • Arabian Female, Lamsa by Arabian Oud
    • Arabian Male, Sehr Al Kalemat by Arabian Oud
    • International Female, Gucci Premiere
    • International Male, Montblanc Legend Limited Edition


    The 'Retailer of the Year' Award winners:

    • Multi-brand Store of the Year - Paris Gallery
    • Mono-brand Store of the Year - Arabian Oud



    Further Reading: Interview with Fragrance Foundation Arabia chair, Shahzad Haider

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    Comments 2 Comments
    1. hlatif33's Avatar
      hlatif33 -
      I am just curious. Do the Fifi awards really mean anything?
    1. articoceanic's Avatar
      articoceanic -
      Quote Originally Posted by hlatif33 View Post
      I am just curious. Do the Fifi awards really mean anything?
      other than by minimizing competition, not really.

      Awards ceremony have always been about control over the industry. The big players in the industry tend to make sure their own "family", Like the oscars.



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