The Privé line was created when Armani developed a collection of private fragrances, for himself and for his friends. As he said: “My private collection of fragrances was to be just that: a collection I created to give as gift to my close friends.”. In 2004, a collection of four was released publicly, and the range have been added to on a regular basis.
The most recent addition to the Privé line is a golden version of the 2010 fragrance Rose d’Arabie, which is part of the ‘Mille et Une Nuits’ collection, inspired by the splendours of the Orient. The new version of the fragrance is ‘L’Or du Désert’ and features the Rose d'Arabie fragrance with added gold dust, which leaves a golden veil on the skin.
‘L’Or du Désert’ is available exclusively in the UK at the Selfridges boutique, and exclusively in France in Le Bon Marché Rive Gauche, Paris.
More pictures of the boutique follow: