Parlux to take over Kenneth Cole fragrance license
On January 1st, Parlux
will take over the fragrance license for Kenneth Cole
, which is currently held by Coty
. Michael DeVirgilio, president of licensing and international at Kenneth Cole told trade magazine, WWD, that Parlux was "perfect partner to develop a new scent direction and their strength in the international fragrance market further supports our strategic marketing initiatives"
Kenneth Cole's fragrance license started life as part of a now defunct division of Givenchy
called "American Designer Fragrances
". The division also held licenses for Michael Kors
(now with Lauder
), and Marc Jacobs
(now with Coty).