Davidoff launch new men's fragrance, The Game
Davidoff's latest fragrance for men is The Game
. The fragrance, created by perfumer Bernard Ellena, is "designed for those who are not afraid to stand out and assert themselves". The fragrance bottle is designed to look like a stack of casino or poker chips.
The fragrance contains notes of iris, gin fizz, precious woods, and black wood.
The Game will be backed up with print and TV advertising, continuing the casino theme.