Model Cara Delevingne is fronting her first fragrance campaign, for Burberry’s latest flanker, Body Tender, which according to Burberry combines: ‘the relaxed, playful attitude of the Burberry girl with the energy of the brand's London hometown.’
Burberry’s quintessentially British credentials are in evidence in the advertising campaign in which Delevingne, voted Model of the Year at the 2012 British Fashion Awards, is filmed clad in a Burberry trench coat and reclining on a boat on the River Thames, against the backdrop of London landmarks such as Tower Bridge and the Houses of Parliament. Christopher Bailey, Burberry's chief creative officer, describes it as: ‘Cara's natural beauty and vibrant energy lit up alongside London's magnificent architecture.’ Both the photographs and video were shot by fellow Burberry favourite, Mario Testino. Music is provided by Misty Miller’s cover of ‘Happy Together’, which opened the Burberry Prorsum Womenswear Autumn/Winter 2013 show.
Bailey adds: ‘Burberry Body was always about creating something that captures all the different characteristics of the Burberry girl. With Body Tender, we wanted to explore and bring out the softer, more playful sides of her - capturing this light femininity in the scent as well as the campaign.’ As a result, the scent features top notes of lemon, apple and green absinthe, with heart notes of rose, jasmine and sandalwood, whilst the base comprises cashmeran, amber and musk.
Burberry Body Tender eau de toilette is available in 80ml, 60 ml and 35 ml sizes.