The fragrance is simply designed to give the impression of forests which are well-known to rock climbers and hikers. The primary ways in which this is evoked are:
- Typical accords used to evoke the impression of a mixed deciduous/coniferous forest
- Additional, newer, mineral accords, used to evoke rock or stone
This combination, if kept subtle enough not to wander into the area of room fragrances, should still be attractive to consumers who enjoy both green and woody fragrances, as well as those who enjoy modern mineralic fragrances such as Terre d’Hermès.
In addition, it features an unusual aspect – the tart citrus-like odor of the fruit of the black walnut.
The theme is simple. A green forest, featuring rock towers or cliffs, in late summer or early fall, when ripe green walnuts are beginning to fall.
- It is classified as a green/woody fragrance with wet, earthy and mineralic notes
- It is based originally on the mixed deciduous/coniferous forests of Eastern Kentucky (Red River Gorge), but it could just as easily apply to the Gorges du Verdon in France.
- It features an unusual accord in the topnotes – the tart and astringent citrus/cardamom/aquatic
- scent of the green fruit of the black walnut (reconstituted synthetically)
- It contains leaf-litter (earthy) notes in the heart for realism
- It uses discretionary floral components to allow the perfumer to adjust the scent for best overall
- It uses sweet components of any kind, if needed, to moderate the tart aspects of the black walnut accord
- It uses cypress, pine, and/or hardwood notes in the base, in adjustable amounts, again to optimize quality while attaining a woody character
- It includes an important wet mineral accord typical of sandstone towers and cliffs found in such forests
- It uses both tree moss and oakmoss, or their synthetic analogs
- It can optionally include a subdued chypre effect between the black walnut fruit and the oakmoss, which can be enhanced by labdanum or beeswax as needed
Marketing and Other
There is only one known fragrance with a walnut connection – Banana Republic’s Black Walnut, but this fragrance is a very light, tobacco-centered “mall fragrance” which seems to bear no relationship to actual black walnut, either as a wood or as the fruit.
Authentic black walnut juices should not be used for this fragrance because of their irritant, toxic, and sensitizing properties (due to the phytotoxin juglone). However, the accord should be easy to recreate, since it bears a strong resemblance to both citrus and cardamom. Frozen samples have been retained for use by perfumers, if the accord is not already documented.
A search of the Basenotes Directory reveals that there are no fragrances with the name “[La] Forêt Enchantée” or “[The] Enchanted Forest”. Three fragrances have names containing “Forêt” – Fleurs de la Forêt, Forêt de Bécharré, and La Foret for Women. Two fragrances have names with Enchantée – Nuits Enchantées and Paris Roses Enchantées. Eleven fragrances have names with “Forest”, but none are even close to “Enchanted Forest”. There are no fragrances with the word “Enchanted”. There are numerous hotels, parks, recreation areas, and other places and businesses with the names.
“[The] Enchanted Forest” and “[La] Forêt Enchantée”. These terms are clearly in such common usage that neither one should present a trademark problem.
Both the name of the scent and the suggested accords should allow considerable freedom to the perfumer and marketer. Gender could easily be unisex or feminine based solely on the name. Strongly masculine positioning in the American market might be more difficult with the English word “Enchanted”, but is not impossible, particularly if upscale, or if marketing leans heavily to an outdoor theme (“forest”) as opposed to a magical theme (“enchanted”). In French, the name should not have a problem in the English-speaking market – particularly for niche positioning.
Submitted by Redneck Perfumisto