• FiFi France Winners announced – LVMH and L'Oreal big winners

    The winners have been announced of the Annual French FiFi Awards. The award ceremony was held at the Salle Wagram in Paris last Thursday.


    Best Selective Distribution Fragrances:

    Guerlain : La Petite Robe Noire (LVMH)
    Viktor & Rolf : Spicebomb (L'Oreal)

    Best Selective Distribution Fragrances (public vote):

    Guerlain : La Petite Robe Noire (LVMH)
    Diesel : Only the Brave (L'Oreal)

    Best Marketing Campaign

    Guerlain : La Petite Robe Noire (LVMH)
    Kenzo : Kenzo Sport Homme (LVMH)

    Best Selective Distribution Packaging:

    Guerlain : La Petite Robe Noire (LVMH)
    Viktor & Rolf : Spicebomb (L'Oreal)

    Best Mass-market Fragrances:

    Playboy : VIP for Her (Coty)
    David Beckham : The Essence (Coty)

    Best own-brand store Fragrances:

    Yves Rocher : So Elixir Purple
    L'Occitane : Eau Universale

    Best concept:

    Olfactive Studio

    Experts Award:

    Diptique Volutes


    Shalimar and Eau Sauvage were awarded best "Mythical" fragrances.

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    Comments 1 Comment
    1. NineInchNell's Avatar
      NineInchNell -
      I couldn't agree more that Spicebomb and Eau Sauvage won Awards