Penhaligon's have released a promotional film to accompany their upcoming fragrance, Iris Prima. The fragrance was created in partnership with the English National Ballet, who are asked in the film to describe the "Scent of the Ballet."
The fragrance is due to launch next month and was created by master perfumer Alberto Morillas.
Penhaligon's have also announced that their Quercus fragrances is to be the official scent of London Fashion Week 2013. The fragrance will scent Somerset House and the surrounding tents.
The synergy between this quintessentially English brand andLondon Fashion Week is perfect, combining a culturally rich history, luxury and innovation. said Jenico Preston, Head of Sponsorship at British Fashion Council.
Lastly Penhaligon's have recently launched Bath & Shower Gels to accompany their Sartorial and Juniper Sling fragrances; plus new EDT Vaara, which was created by perfumer Bertrand Duchafour and inspired by the Royal House of Marwar-Jodphur in Rajasthan.