• Twisted Lily Fragrance Boutique and Apothecary opens in Brooklyn


      Twisted Lily Fragrance Boutique and Apothecary can best be described as the NYC version of perfume nirvana - think sleek wooden floors, purist white walls and rows upon rows of niche fragrances.

      At the boutique’s opening in Boerum Hill this past week, guests were greeted with Pear & Olive martinis (inspired by Josh Lobb’s creation of the same name for his Portland-based brand Slumberhouse) and introduced to the store’s 30 different fragrance brands, ranging from Brooklyn natives D.S. Durga and CB I Hate Perfume to French provocateurs Etat Libre D’Orange and all-natural brands like Providence Perfume Co. and Undergreen.

      Twisted Lily is the exclusive NYC carrier of brands including Maison Dorin, Jardins D’Ecrivains and Smellbent, plus the first store to bring Maison Francis Kurkdjian, Amouage, Montale and Penhaligon’s to the BK. Presenting an all-around approach, the shop also offers home fragrances, bath and body, make up and skincare products from a range of indie brands like Rouge Bunny Rouge and In Fiore.






      The founders behind the boutique are Eric Weiser and Stamatis Birsimijoglou, who previously created the popular e-commerce site Parfum1.com. “Our philosophy for Twisted Lily is Think Global. Act Local,” explains Weiser, “it’s not about the immediate sale but building relationships and discovering the language of perfume with our customers.” This friendly and sample-happy environment makes the visit to Twisted Lily one of calm olfactory exploration, rather than profit-orientated pressure. Birsimijoglou perfectly sums up the ethos of their endeavour by stating: “We are firm believers that individuality is the spirit of fragrance—and no two people should smell alike.”

      This Friday, perfumer Maria Candida Gentile will be in-store for the release of her Noir Tropical and Finisterre, and the debut of her new home fragrance collection. For more information or to attend, email events@twistedlily.com.


      Twisted Lily is located at 360 Atlantic Avenue (between Bond & Hoyt), Brooklyn, NY 11217. Hours: Tue-Sun 12-7pm www.twistedlily.com


      About the author Carla Seipp
      Author AvatarAs well as reporting from New York for Basenotes, Carla is a Freelance fashion, art and fragrance journalist. Contributor for Twin, A Shaded View on Fashion, Dazed Digital and more.

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      Comments 3 Comments
      1. BetsyMeszaros's Avatar
        BetsyMeszaros -
        I was in Twisted Lilly last Saturday as it was a stop on Sniffapalooza. This shop is quite wonderful and all the people working there are wonderful. Stamatis was most patient with me as I am a fragrance newbie. I highly recommend Twisted Lilly. They have every niche thing you ever wanted to try and couldn't find on the east coast. I'll definitely go back there because I like the helpful but low pressure atmosphere.
      1. easykiller's Avatar
        easykiller -
        wow, I worked very close to this store (Flatbush and Atlantic) for many years. I am so glad that I do not work in the area any longer as I would be in some serious trouble, lol. It is a beautiful looking store and a short walk from the the new arena. Best of luck, you should do well..
      1. furrypine's Avatar
        furrypine -
        I love the name of the shop and it sure looks lovely. Good luck guys!