• Le Cherche Midi - new fragrance brand launches on Kickstarter

    Le Cherche Midi is a new independent fragrance brand that has launched on Kickstarter. The house was set up by industry professional Nathan Motylinski, and the fragrances have been created by Grasse trained perfumer, Cecile Hua.

    They say "As fragrance industry professionals, we (Nathan and Cecile) have seen far too many great fragrances and concepts get sacrificed for corporate constraints that focus more on what's ON the bottle than what's IN the bottle. With our combined experience and passion for fragrance, we decided to BE the change we wanted to see and now showcase our own original concepts with two luxury fragrance collections - Spring/Summer and Autumn/Winter - each year. So join us in exploring the infinite world of luxury fragrance - without compromise. "

    You can see their Kickstarter video below (stay watching for the out-takes) and you can support the project on their Kickstarter Page.

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