The Dior Beauty Boutique will showcase the complete Dior beauty and fragrance universe; an essential beauty destination for beauty and fragrance lovers and aficionados. The new boutique will feature the complete make-up collection, exclusive fragrances, limited editions, bespoke services, workshops, events, pampering treats, and more.
Clad in luxurious graphic black lacquer décor with echoes of fluorescent neon shades, the Dior universes are clearly and stylishly defined. The buzz and excitement of a backstage type make-up zone juxtaposes the fragrance area, a modern Dior twist on an apothecary. Occupying the entire ground floor, this beauty emporium will also house statement Dior art pieces, including an impressive-sized Miss Dior fragrance assembled out of 150 Miss Dior bottles,finished off with a large black satin bow.
The Dior Beauty Boutique joins other beauty brands in the Covent Garden Market. Last year, Chanel opened a dedicated beauty store here, and earlier in the year Penhaligon's took over the space previously occupied by L'Artisan Parfumeur.
The Miss Dior exhibition opened in Paris last week and showcases art inspired by the fragrance.
The Miss Dior exhibition showcases the timeless, modern character of this fragrance. The exhibition traces a dialogue between Art and Dior, eternal ally to artists. Fifteen female artists have been invited to freely interpret the signature codes of Miss Dior. These artists pay tribute not only to one of the greatest couturiers of all time, but also to the subversive spirit of a perfume that has earned its place in history.
You can see a video of the opening of the Miss Dior exhibition here:
And an interview with Dior perfumer, François Demachy (in French) below:
Photo by David M. Benett/Getty Images for Parfums Christian Dior