Coty sign up Enrique Iglesias for fragrance deal
Coty have announced a partnership with internationally singer and songwriter Enrique Iglesias to develop his own line of signature fragrances.
Enrique Iglesias is one of the best-selling artists in history, with sales exceeding 100 million albums worldwide. He is also no stranger to the fragrance industry having starred in advertising campaigns for Tommy Hilfiger True Star
and several promos for Azzaro
. His father, Julio also put his name to three fragrances in the late eighties and early nineties
"Enrique Iglesias is without question one of the most inspiring and talented artists in modern music," said Michele Scannavini, CEO, Coty Inc. "We look forward to translating Enrique's passion, authenticity and energy into a fragrance powerhouse."
"I'm confident that together with Coty's expertise I'll be able to create a fragrance that's attractive to everyone, in particular to my fans. I hope it gives them confidence and makes them feel empowered," said Iglesias.
"We are thrilled to partner with the talented Enrique Iglesias," said Renato Semerari, president, Coty Beauty. "This partnership provides us with a great opportunity to expand our business in emerging markets, particularly in Brazil, the world's largest fragrance market, as well as in our other key fragrance markets."
The House of Enrique Iglesias is expected to release its first fragrance in the summer of 2014.