Trèvert is the newest Eau de Parfum from natural perfume company, Aftelier. The fragrance’s ultra greenness, in colour and scent, is created from verdant pine absolute, leafy flouve absolute, and ambery clary sage. Perfumer Mandy Aftel always loved both the color and the aroma of pine needle absolute and wanted to create a perfume that was as beautiful to look at as it was to smell.
Trèvert is a
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Old Spice have launched a new promotional video, which aims to teach men to use a male shower gel, rather than using... ...
1889 is the latest year to inspire Histoire de Parfums' Gérald Ghislain. The latest fragrance is based on the Moulin Rouge and launched last year in France to honor 120 years of the famous club.
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Polo Red, White and Blue is the latest in a long line of Polo fragrances from Ralph Lauren. The fragrance contains notes of red apple and cucumber, clary sage, lavender tonic, white woods and white musks.
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Coty Prestige have announced a new addition to their Davidoff franchise; Davidoff Adventure Eau Fraîche will be released in February.
The new fragrance is said to be a fresh green juice that will be packaged in a flacon reminiscent of an adventurer’s hip-flask. Opening with top notes of green mandarin, bergamot and neroli, the fragrance has a heart of ginger and basil leading to a base of vetiver, cedar wood and musk.
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Eternity for Men Aqua is an update to one of Calvin Klein's most popular scents: Eternity for Men, which celebrates twenty years this year. The fragrance has blue juice and is described as a modern aquatic-woody fragrance.
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Earlier today we announced that two of our writers were nominated for Jamine Awards. We've just heard the news that Walker Minton has picked up the Award for a Web Feature on fragrance for his article Double Decker's, Disappointments and Excellence. Congratulations to Walker, who now joins Marian Bendeth and Liz Upton as an award-winning Basenotes writer.
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Under the artistic direction of Hannah MacGibbon, Chloé announce their Eau de Fleurs Collection consisting of three new floral fragrances: Lavander, Capucine and Neroli.
The fragrances have been created by three female perfumers, Domitille Bertier (IFF), Aliénor Massenet (IFF) and Louise Turner (Givaudan)
The fragrances will be housed in glass bottles with minimalistic lines topped with metal
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Fragrance event organisers, Sniffapalooza, have teamed up with New London Pharmacy for a fragrance, wine and chocolate event. New London Pharmacy will be providing fragrances that will be paired with wines and chocolates.
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Three articles by Basenotes writers, Walker Minton and Danielle Cooper, have been nominated for a Jasmine Award - the award which celebrates journalism excellence in fragrance. The awards are being announced today at the Bafta headquarters in London.
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Earlier this year we reported that Cosmedias had closed down Cosmetics News Weekly and the website, Cosmeticnews.com. The publication has now been acquired by Communications International Group (CIG), and the first issue under its new ownership came out on 18 January.
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Scratch + Sniff is an event for fragrance lovers being held in a new venue: The Book Club, East London on February 9th. The evening is hosted by (pun alert) Odette Toilette, who is partnering with Les Senteurs for 'a multi-sensory workshop that leads you into the untapped world of smell and creativity'.
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Salvador Dali Parfums announce their latest addition to their collection, Little Kiss Me, produced by Perfumer Céline Ellena.
The top notes contain nymphea and bamboo with a spicy touch of Brazilian floral pepper. The floral heart is a blend of peony, magnolia and passion flower. The base notes consist of powder of iris blended with precious light woody scents and silky musks.
The packaging grap
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After the earlier news that Procter & Gamble were to sell the license for Valentino fragrances to Puig, comes the announcement that Inter Parfums (who create scents for Burberry, Paul Smith and Van Cleef amongst others) have signed a license agreement to create, produce and distribute perfumes and ancillary products under the Mont Blanc brand. This agreement is for ten and a half years and will ta ...
A new Scent by La Via del Profumo, “Mecca Balsam” has been added to the “Scents Of The Soul” collection. As with all his products, perfumer Dominique Dubrana has composed this from 100% natural ingredients.
The inspiration for Mecca Balsam came from his own journey to Mecca. He composed it to encapsulate the olfactory signature of the Holy City itself and “the trail of a million scents in the w
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Sarah Jessica Parker has announced a new fragrance in her collection: SJP NYC. The fragrance has been created by Honorine Blanc from Firmenich, and will be available from March 2010.
The top notes will include mandarin, white acanthus and strawberries leading to a heart of gardenia, honeysuckle , mimosa and red rose. The base is a blend of musk, sandalwood, vanilla and rum.
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According to various reports, Procter & Gamble are looking to end the agreement to create Valentino fragrances after disappointing sales. Spain's Puig; who are also behind the brands Paco Rabanne, Nina Ricci and Carolina Herrera; is set to take over from February 2011.
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A new niche fragrance line has emerged from North London. Following a chance meeting with Roja Dove in Harrods and subsequent experience in the industry, Daniel Vaudd has launched his own line of perfumes, bath and body products.
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Following the success of Halle Berry’s debut fragrance Halle in 2009, Coty have announced that they are launching a limited edition floral fragrance called Halle Pure Orchid.
Pure Orchid has been created by Rodrigo Flores-Roux and Christophe Raynaud from Givaudan, and will include notes of jungle cactus flower, lemon, blackberry creme, star anise, masdevallia orchid, giant sequoia and patchouli.
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Beyoncé Heat, the singer/actress’ first fragrance is due to be released in April of this year. It is said to be a floral, fruity, woody perfume featuring rare, sensual flowers, created by Claude Dir & Olivier Gillotin from Givaudan.
Opening with top floral notes of vanilla orchid, magnolia, neroli and a hint of blush peach, the heart is a blend of honeysuckle nectar, almond macaroon and crème de
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Recent Comments
This is a very clever, tongue-in-cheek approach using bombastic humor to advertise a product that... 
I too am waiting to sample this latest release from one of my favorite niche houses... That it has...
@Quarry - I did publish all of your briefs to the list that went to the perfumers, however I missed...
We're now announcing tomorrow. Sorry for the added suspense!
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I liked the Bruce Campbell commercials the best.
Old Spice going viral with new promo video
Dennard on 9th February 2010