• The Top Ten: Discontinued Men's Fragrances

      Today sees the start of a new series on Basenotes – The Top Ten. Each time we'll take a look at a category of fragrances, and countdown the top ten as decided by the ratings of Basenotes members. Our first Top Ten is discontinued fragrances for men.



      (Note: eBay prices are a guide based on prices from mid-2014)

      #10 Nobile by Gucci (1988)


      Who gave birth to it?

      Nobile was introduced in September 1988 by the then license-holder of Gucci fragrances, 4711.


      What did it smell like?

      Gucci Nobile had top notes of bergamot, lemon, lavender, rosemary, tarragon and mace; middle notes of jasmine, green notes, rose, cyclamen, carnation, geranium and fir; and base notes of cedar, patchouli, sandal, tonka, musk, moss, vetiver and amber.


      When did it die and who killed it?

      We think Gucci Nobile was discontinued around 1999. Michael Edwards doesn't list this as discontinued until the 2000 edition of Fragrances of the World, and trade publication WWD mentions strong sales for the fragrance in an article from 1999.

      By this point, the Gucci license was held by Wella, who bought 4711 in 1994.


      What people say:


      "Smells like a thousand dollar bill in a bottle" – ClarkScent

      "Beautiful Italian expression of sweet green soapy manliness." – AndrewTheCologneGuy

      "This is my all time favorite male scent. I have bought this for every guy I went out with until I couldn't find it anymore" – pinkmimosa


      Can you still buy it?

      There's quite a bit of Gucci Nobile knocking about on eBay. Expect to pay around $80 - $100 depending on size

      Alternatives:

      There are a few threads on the forum regarding alternatives to Gucci Nobile:

      Gucci Nobile smells like...
      Gucci Nobile... anything out there similar?

      The most popular choice seems to be a fragrance by Alexander de Costa called Nobile Royalty, though the manufacturer's website is no longer functional.


      ◄ Prev •  Next ►
      About the author Grant Osborne
      Author AvatarGrant Osborne is the founder and editor of Basenotes. Grant has two children, and a dependence on tea, haribo and bacon.

      Share:

      Comments 43 Comments
      1. Jack Hunter's Avatar
        Jack Hunter -
        Great article Grant and it's good to see Balenciaga Pour Homme in the top ten. I bet this is going to inspire a lot of people to hunt these down to try out.
      1. Grant's Avatar
        Grant -
        Quote Originally Posted by Jack Hunter View Post
        Great article Grant and it's good to see Balenciaga Pour Homme in the top ten. I bet this is going to inspire a lot of people to hunt these down to try out.
        And probably more "Is this bottle of X fake" threads on the forums
      1. furrypine's Avatar
        furrypine -
        That was fun! I will make Gucci pour Homme my Scent of the Evening in honor of this article.
      1. Kaern's Avatar
        Kaern -
        Cuiron should be top

        Cristobal PH by Balenciaga is one I miss a lot too
      1. badarun's Avatar
        badarun -
        While the article is very good, it still does not feature many cult fragrances searched by so many on BN - examples are Patou PH, original Gucci PH, Dior Jules. I've been searching for By Man, Cuiron, Parfum d'Homme - this article acts as a catalyst to intensify my search...
      1. remik's Avatar
        remik -
        Some great ones on that list - thanks Grant for the trip down the memory lane. ;-)

        One that I'm surprised didn't make the top 10.... Chanel Egoiste Cologne Concentree. Absolute masterpiece. It's one of the very few out there that I will miss the most when my 100ml bottle runs out.
      1. Marais's Avatar
        Marais -
        I would have added Basara/Basala but no doubt we all have favourites we could quote so I'm not complaining. Suggestion for further article: [controversial]top ten greats degraded in reformulation[/]
      1. Grant's Avatar
        Grant -
        Re: Basala – this did seem odd. So I checked in the directory and found I'd never marked it as being discontinued. So I re-run the rankings and it should be at number #8. (I'm not rewriting the article though! I thought it would be really quick to produce, but the amount of research was ridiculous!)

        Jules – until very recently this showed up on the Dior website, in fact according to this Google cache, it was still on there 4 days ago. So it may be gone now too.

        Egoiste Concentree doesn't make the list as it has too few votes. I decided to have a minimum of 100 votes before a fragrance could be included. If I lowered that amount to 25, so that less popular fragrances would be included, the list is pretty different:

        10- Signoricci - Nina Ricci
        9 - Havana Reserva - Aramis
        8 - By Man D&G
        7 - Balenciaga pour Homme
        6 - Ungaro II
        5 - Cuiron
        4 - Ungaro I
        3 - Gucci pH 2003
        2 - Egoiste Cologne Concentrée
        1 - Patou pour Homme Privé

        (it's interesting that four of that list are technically 'flankers')
      1. Grant's Avatar
        Grant -
        Quote Originally Posted by Marais View Post
        I would have added Basara/Basala but no doubt we all have favourites we could quote so I'm not complaining. Suggestion for further article: [controversial]top ten greats degraded in reformulation[/]
        That would be a slightly more difficult list to compile but Patou pour Homme, would probably be quite high up...
      1. JimmyP's Avatar
        JimmyP -
        Nice list with a few surprises here and there )

        I am somewhat puzzled that Gucci Envy didnt make the cut...
      1. AZsmells's Avatar
        AZsmells -
        Great list. I am lucky enough to have owned all of these at some point. I know everyone will feel like you left some off the list. The biggest omission being Creed Vintage Tabarome. My personal favorite not on the list is Rochas Macassar.
      1. Gink11's Avatar
        Gink11 -
        A year ago,in a duty free that i visti have a lots of bottles of Gucci pour Homme but now they disappear
      1. kbe's Avatar
        kbe -
        Great list indeed Grant. I would personally include these two gems but I would have a hard time deciding which in your list to give the boot to make room:

        Carlo Corinto Vetyver

        Tuscany per Uomo Forte
      1. mariotgomez's Avatar
        mariotgomez -
        Thank you for taking me down memory lane.
      1. edshepp's Avatar
        edshepp -
        Cuiron was a true gem.
      1. Scentologist's Avatar
        Scentologist -
        A very good article Grant; nice write up and flow! I would have loved to see Gucci Rush on there. That would have made 3 Gucci fragrances to hit the list. Listen up Gucci!!!
      1. chrisaxp's Avatar
        chrisaxp -
        What a fantastic article! I wear Modern Reserve a lot and have an extra bottle sealed up tight for when this one runs out. Thanks for this!
      1. breakparallel's Avatar
        breakparallel -
        Good read! I believe it was only discontinued last year but the only discontinued fragrance I own is Romance Silver by Ralph Lauren and I'm sure gonna miss it once it's gone
      1. bFlay's Avatar
        bFlay -
        Mackie for Men! ...miss it. ..
      1. mushroom8118's Avatar
        mushroom8118 -
        Ohh no!! my husband would be so heartbroken. He loves modern reserve so much..mmmmmm....I guess that he would have to go back to the 'father' now