• Atkinsons to launch Triple Extract version of 24 Old Bond Street

    Atkinsons have announced a richer, stronger version of 2013's 24 Old Bond Street named Triple Extract. The fragrance, inspired by the smoothness and mellowness of "triple distilled" whiskys, was created by Mane's Violaine Colas and Christine Nagel, who also created the original scent.
    Atkinson's say:

    Triple Extract is the strongest, most precious, full-bodied concentrate of Atkinson's emblematic English Cologne: 24 Old Bond Street, It is a Triple Crown fragrance of astounding perfume pedigree, so devastatingly potent that is is dispensed from a smoked glass apothecary flacon. 24 Old Bond Street Triple Extract is a tri-umph of English elegance and goes to prove that three times is most certainly the charm.




    Notes for the fragrance include juniper, cardamom and galbanum in the top; rose absolute, rose Superessence, black tea and green tea in the heart; and a base of peated cask accord, incense, and tonka bean.

    The Atkinson's brand was relaunched last year and as well as the signature 24 Old Bond Street, the company also launched several other ranges:


    The Legendary Collection
    , featuring The British Bouquet, The Nupital Bouquet, Fashion Decree and The Odd Fellow's Bouquet.

    The Home Collection, featuring The Isle of White Bouquet candle, The Mayfair Bouquet candle and The Hyde Park Bouquet candle.

    The Oud Collection, which consists of Oud Save the King (pictured, right) and Oud Save the Queen.

    and from earlier this year, The Contemporay Collection, which is made up of Rose in Wonderland, Posh on the Green and Lavender on the Rocks.

    Atkinson's has a long history. Founded in 1799 by James Atkinson, and later joined by his brother Edward, the company served royalty and high society. In 1832 the company opened its flagship store at 24 Old Bond Street (presently occupied by Salvatore Ferragamo).

    In the early 1900's the company was acquired by Lever Brothers (now Unilever). Fragrances introduced in this time include the likes of Hunter, Rockford and Bizarre. The I Coloniali bath and spa range was introduced in 1993.

    In 2002 the brand was sold to Wella's Cosmopolitan Cosmetics. A year later Wella was acquired by Procter & Gamble, where the brand languished until
    2007, where it was picked up by Morris Profumi (now Perfume Holding)

    Since the acquisition, the company spent several years researching the archives of the Atkinson's brand, leading to its relaunch last year. The I Coloniali line has been spun off to its own brand, and no longer features Atkinsons branding.

    Classic Atkinson's fragrances, English Lavender and Gold Medal are still available in Italy, where they are still very popular.

    24 Old Bond Street Triple Extract will be available exclusively from Selfridges in September as 50ml and 100ml Eau de Cologne Concentrée.

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    Comments 3 Comments
    1. odysseusm's Avatar
      odysseusm -
      Enough spelling mistakes in the blurb to choke a horse.

      Triple Extract is the strongest, most precious, full-bodied concentrate of Atkinson's emblamatic English Cologne: 24 Old Bond Street, It is a Triple Crown fragrance of astounding perfume pedigree, so devasatingly potent that is is dispensed from a smoked glass apothercary flacon. 24 Old Bond Street Triple Extract is a tri-umph of English elagance and goes to prove that three times is most certainly the charm.
    1. Grant's Avatar
      Grant -
      Quote Originally Posted by odysseusm View Post
      Enough spelling mistakes in the blurb to choke a horse.

      Triple Extract is the strongest, most precious, full-bodied concentrate of Atkinson's emblamatic English Cologne: 24 Old Bond Street, It is a Triple Crown fragrance of astounding perfume pedigree, so devasatingly potent that is is dispensed from a smoked glass apothercary flacon. 24 Old Bond Street Triple Extract is a tri-umph of English elagance and goes to prove that three times is most certainly the charm.
      In all fairness to atkinsons, that's my fault – I typed that in and forgot to spellcheck (spelling is not my strong point....)
    1. Marais's Avatar
      Marais -
      It needs triple-concentrating or whatever they call it, 'cos the original is as weak as water.



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