Parlux will launch a new Paris Hilton fragrance in October 2007 in time for the holiday season. The new fragrance will be named Can Can Paris Hilton.
Parlux is also planning a new Guess fragrance for 2008.
As well as Guess and Paris Hilton, Parlux also create fragrances for XOXO, Ocean Pacific, Andy Roddick, Maria Sharapova, Fred Hayman and babyGund. A deal has also been struck to create an Ed Hardy fragrance, which is slated for late 2007.