Palm Beach Beauté describe the new scent as:
With its famed brand signature of highly-defined masculine character Kanøn for Men introduces Kanøn Norwegian Wood. A new man’s scent which calms the soul through a specialized mix of perfectly-blended warm, natural woody essences. Impossible to resist and in one movement a perfect state of natural harmony and masculine presence.
The original Kanøn fragrance was launched in 1966 by Scannon.