Ignacio Nacho Figueras announced as face of Ralph Lauren Polo triology
today announced that professional polo player Ignacio "Nacho" Figueras is the face of The World of Polo - a new advertising campaign to promote some of Ralph Lauren's popular men's fragrances. Appearing in the advertising for Polo Black
since 2005, Nacho will now also be the official spokesmodel of Polo Blue
and the latest men’s fragrance introduction, Polo Modern Reserve
The World of Polo is a trilogy of fragrances that the company says "expresses three facets of today’s Polo man: Traditionalist, Sportsman and Urban Sophisticate".
The glossy campaign has been shot by Bruce Weber and debuts in US Vanity Fair's June issue. The World of Polo television advertisement will premiere on June 11th 2009 in the lead up to Father's Day.
Ralph Lauren Fragrances said "Nacho is the perfect ambassador for Polo fragrances as he embodies the modern Polo man, a renaissance man who represents each lifestyle of the Polo fragrances".
Polo Modern Reserve, Polo Blue and Polo Black are available at department stores and through www.ralphlauren.com