• B Never to Busy to be beautiful to close at year end

    Ethical cosmetics company Be never too busy to be beautiful has announced it will be closing its doors at the end of 2009. The kitsch firm, a project begun by the founders of Lush, will remain open long enough to beautify its fans for Christmas. In an open letter to customers it was carefully explained that the company had not gone bust and neither were administrators involved. The full letter has been printed here for your perusal.

    "Six years ago B began in bustling Carnaby Street. Since then we have developed the look and feel of the stores and launched the brand into two other countries, Japan and Austria. Now it is with great sadness that we have to tell you that the B stores will be closing at the end of this year. The company has not gone bust or bankrupt and there are no administrators involved, we are simply unable to make a profit. Lush will be absorbing the business in order to retain the assets.

    However, we would love you to join us and end our wonderful 6 year adventure on a glittery and glamorous high! Our last B Christmas promises to be a fantastic one with some old B Christmas favourites and a few new ones too. We will be here to help you preen, perfect, prettify and perfume yourself for the upcoming party season; please do come to visit us in our beautiful boutiques before we take a final bow, we would love to see you.

    We would like to say a big thank you to all our customers, who have supported our dream. We have had a great time with B and we know you all have too. Don’t forget everything in B is now limited edition, so if you have a favourite product we suggest you get it now before it goes. Everything now really is collectable!!

    love all at B x"


    It is not net known whether any of the fragrances will continue to be available after the closure.