At 7pm Mr Levi will talk about his history in perfume and guide us through his Calé Fragranze d’Autore collection, followed by questions and answers. After which there will be an opportunity to shop and take advantage of the special 10% discount off all lines in the store.
The events ends at around 8pm when you can collect a goody bag complete with Calé Fragranze d´Autore samples and other gorgeous Roullier White surprises.
Mr Silvio Levi lives and works in his native Milan. After graduating in chemistry and doing research work he left the sciences in 1995 to join his family business becoming the Calé Srl President a fragrance distribution company that dated back to the twenties. Mr Levi’s new work became his passion and soon he gained accreditation as one of the leading experts in niche perfumer.
In 2009 Mr Levi co-founded and became President of Esxence: the international event dedicated to Artistic Perfumery hold very year in Milan.
In 2008 he launched his own brand called Calé Fragranze d’Autore, a collection that gives olfactory form to Silvio Levi’s visionary dreams.
In May 2013 Silvio Levi’s boutique Pérfume by Calé moved to the heart of historic Milan, Corso Magenta N°22. Besides being a store the boutique is conceived like a gallery; a place to discover fragrances with a small library where you can read about perfumes. The spectacular last room draws your attention with its shimmering walls which hold a collection of old bottles patiently collected in the years showing the evolution of brands and fragrances.
Tickets are £10, and can be purchased from the Roullier White website, where you can find all the details.