Stella relaunches today – new packaging, the fragrance is "fundamentally the same"
(Re)-launching today is Stella McCartney's 2003 fragrance, Stella
. The scent was originally developed by perfumer Jacques Cavellier with YSL Beauté, but the fragrance license was taken over by P&G Prestige last year. According to WWD, the packaging has been updated, the fragrance is "fundamentally the same". (Make of that what you will.)
The new advertising campaign features model, Lara Stone, and was shot by Mert Alas and Marcus Piggott.
A short promo film has also been made featuring Stone pretending to eat a bottle of perfume.
The fragrance contains notes of mandarin, rose, peony, rose absolute and woody ambers
As well as picking up the Stella McCartney fragrance license last year, Procter & Gamble also picked up previous YSL stablemate, Alexander McQueen
. Will we see a return of Kingdom?*