Davidoff seeks new Adventure with Ewan McGregor
Coty Prestige have announced a new addition to their Davidoff franchise; Davidoff Adventure Eau Fraîche
will be released in February.
The new fragrance is said to be a fresh green juice that will be packaged in a flacon reminiscent of an adventurer’s hip-flask. Opening with top notes of green mandarin, bergamot and neroli, the fragrance has a heart of ginger and basil leading to a base of vetiver, cedar wood and musk.
Actor Ewan McGregor has been signed as the face of the fragrance, the advertising campaign draws on McGregor’s experiences filming Long Way Round his journey around the world on his motorcycle in 2004, and his most recent adventure Long Way Down in 2007.
Davidoff Adventure Eau Fraîche will be available as a 50ml and 100ml Eau de Toilette and will cost approximately €50 and €65 respectively. Also available will be a 150ml shower gel, €19 and a 75g deodorant stick €21