Now Smell This, one of the first fragrance blogs, is celebrating its fifth birthday this month. The blog was created after founder, Robin K, couldn't find a fragrance site to suit her requirements. In a post celebrating the fifth birthday, Robin told her readers how the site started:
In the meantime, I was also discovering blogs, and in February 2005 I started looking around for a perfume blog. I couldn’t find one that was active, and that was that: I figured that as long as I was wasting so many hours collecting information, I might as well do something with it. I spent a few days setting up a blog (I wish I’d kept a screen shot so I could show you how ugly — and how pink! — it was), and on Tuesday, February 8 I made my first post
Basenotes would like to wish Robin and all of her writers at NST a big Happy Birthday, and we look forward to another five more years.