Research reveals people wear fragrance to convey who they would like to be.
David Pybus of Scents of Time
has published some research on his website, linking Myers Briggs personality types [link
] with fragrance choices. Pybus, who as well as the founder of Scents of Time, is also a co-founder of fragrance consultancy Pandora and has worked in the industry for over 30 years.
The research reveals as far as fragrance choice goes it’s a case of not who you are, but who you would like to be. Though different personality types do have some different persuasions:
In terms of names, Traditionalists and Thinkers do go for classics such as Chanel 5 and Beautiful. Artistics favour more esoteric names such as Rock ‘n Rose and Tabu, whilst Beautiful and Chance are high on the Practical group list.
The full report can be found on the Scents of Time website
. (click on the What's Going On link)