• Winners of the Fifi UK Awards

    Monday night saw the UK fragrance industry honour the best fragrances of the last year in glitzy ceremony at the Royal Opera House in Covent Garden. Basenotes was there as organiser of the very first independent niche Fifi award and tweeted the results live on the night. For those that missed them the results are as follows:

    Fragrance of the Decade Award - sponsored by The Perfume Shop (Voted by The Perfume Shop CFSS Trained Staff):

    • Women's: Coco Mademoiselle
    • Men's 1 Million by Paco Rabanne

    Special Commendation for Education and Innovation

    • P&G Fragrance Creation Team for 'The Perfume Garden'

    Best New Print Advertisment - Sponsored by Stylist and Shortlist

    • Women's: Flora by Gucci
    • Men's: La Nuit de l'Homme by YSL

    Best New Fragrance Commercial

    • Women's: Idylle by Guerlain
    • Men's Only the Brave by Diesel

    Best New Fragrance Packaging

    • Women's: Unidentified Fragrance Object by Kenzo
    • Men's: Only the Brave

    Best New Independent Niche Fragrance - Supported by Basenotes.net (Voted for by UK Basenotes Readers)

    • Geranium pour Homme - Editions de Parfums Frederic Malle

    The Men's Health Readers Award

    • Only the Brave

    House of Fraser People's Choice Award

    • Women's: D&G Rose The One
    • Men's: Gucci by Gucci pour Homme

    Best New Fragrance in Limited Distribution

    • Women's: Beige by Chanel
    • Men's: Italian Cypress by Tom Ford

    Best New Prestige Fragrance

    • Women's: Lola by Marc Jacobs
    • Men's: Grey Vetiver by Tom Ford


    We're currently uploading some pictures of the event here - (though of poor quality as they were taken on an iPhone!)

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    Comments 8 Comments
    1. Madame du Barry's Avatar
      Madame du Barry -
      My beloved Coco! This has "always" been in my wardrobe, and always will be.
    1. Mimi Gardenia's Avatar
      Mimi Gardenia -
      Fabulous ! Glad to see Frederic Malle recognition.
    1. P.Rabbit's Avatar
      P.Rabbit -
      congrats to 1 million!
    1. JON RODGERS's Avatar
      JON RODGERS -
      Quote Originally Posted by P.Rabbit View Post
      congrats to 1 million!
      You must be joking.
    1. scentimus's Avatar
      scentimus -
      Double post glich (please delete)
    1. scentimus's Avatar
      scentimus -
      I have to say in marketing point of view 1 million did very well for Paco Rabanne it was the hit he needed in a long time. It is for the new young crowd what his Pour Homme was to the 70's young crowd.

      Congrats is in order.
    1. JON RODGERS's Avatar
      JON RODGERS -
      Quote Originally Posted by scentimus View Post
      I have to say in marketing point of view 1 million did very well for Paco Rabanne it was the hit he needed in a long time. It is for the new young crowd what his Pour Homme was to the 70's young crowd.

      Congrats is in order.
      Take your point and readily acknowledge the huge sales of 1 Million but cannot help thinking "Fragrance of the Decade" is somewhat over the top. If the voting was based on commercial success then I'd have to relent and agree. Otherwise - thumbs down !.
    1. da_markos's Avatar
      da_markos -
      I also think that 1 million victory in based on commercial success.
      It's rather safe and non-controversial perfume so for me the true winners are ppl from publicity department of Paco Rabanne.



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