• FiFi Winners Announced

    The Fragrance Foundation have announced the Winners of the 2010 FiFi Awards in a gala ceremony at The Downtown Armory, 26th Street & Lexington Avenue, New York City.







    • CFSS Top Scorer Amy Cuadra from Sephora
    • Interior Scent Scentbug Diffuser from Slatkin
    • Fragrance Hall of Fame - cK One
    • Men’s Media Campaign of the Year - ck one “We Are One”
    • Women’s Media Campaign of the Year Chanel No 5 “No 5: Train de Nuit







    Usher and Michael Kors were also honoured with awards.

    Winners were tweeted by @fifiawards. More info can be found on the Official FiFi blog

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    Comments 3 Comments
    1. PawelL's Avatar
      PawelL -
      Am I right in assuming, 'Men’s Popular Appeal Yves Rocher Comme une Evidence' is a mistake? Shouldn't it read 'Women's Popular Appeal'?
      Kind regards, Pawel
    1. foetidus's Avatar
      foetidus -
      Pawell,

      There is a Comme Une Evidence Homme available. It has not yet been included in Basenotes' Directory.

      I think it's quite good. I wear is often when I want a rather elegant, short lasting fragrance.
    1. HDS1963's Avatar
      HDS1963 -
      I remain unconvinced by Grey Vetiver. It has its moments but it definitely has a rubbery/plasticky note to it that puts me off. It seems to be sweeping the board in awards this year though.