Lacoste signs Alexa Chung for new female fragrance
Lacoste Fragrances has signed Alexa Chung to front its new female fragrance, launching globally in January 2011. Chung, 25, is New York-based TV presenter and model, is the first female celebrity to be signed as the face of a Lacoste fragrance.
“I’m very flattered that Lacoste invited me to model for its new female fragrance. I’ve always liked Lacoste’s casual chic image, so I’m excited to be representing the brand in this new campaign.” said Chung.
Tim Sayler, Associate Marketing Director for Lacoste Fragrances, added “We’re delighted to be working with Alexa as an ambassador for Lacoste as she perfectly encapsulates the brand’s youthful, modern image: stylish and vivacious with a free-spirited aura, she exudes an effortless dynamism that makes her the perfect fit with LACOSTE.”
Alexa is currently based in New York where she recently fronted her own magazine-style show for MTV: IT’S ON WITH ALEXA CHUNG. She can also be seen in the UK on E4 presenting a second series of FROCK ME alongside fashion designer Henry Holland, in which the fabulous duo celebrate the pick of fashion and music.