Bulgari launch new signature men's fragrance. Clive Owen to star in ad campaign
have announced its latest men's offering, Bulgari Man
. Actor, Clive Owen has been confirmed as the face for the new scent. Bulgari Man joins the recent trend for minimal naming with clear gender branding. It is a well worked modern masculine which fits the clear, glassy house style of intensity without heaviness. It features a vegetal amber accord that was created especially for Bulgari by perfumer, Alberto Morillas.
Promotional literature describes it as a “White Woody Oriental” that “interprets a new ideal of masculinity”. The notes include bergamot, violet Leaves, lotus blossom, vetiver, cypriol, white woods, sandalwood, cashmere wood, vegetal amber, benzoin, white honey and musk.
The range includes Eau de Toilette in 100ml, 60ml and 30ml. Shower Gel 200ml, After Shave Emulsion 100ml, After Shave Lotion 100 ml and Deodorant 75 g
Bulgari Man is available from August in selected stores (eg, House of Fraser in the UK) before going on to wider distribution in September 2010.