Lush launch new brand: Gorilla Perfume, and ressurect B Never fragrances
Lush perfumers, Mark and Simon Constantine have been busy in the lab. First they have rescued some of the scents from the now-closed B Never Too Busy To Be Beaufiful
, have created several new ones, and now these are to be launched together as a brand-within-a-brand in Lush stores this August. Gorillaperfume.com (website
) will hold all the perfumes and ship worldwide.
Originally Mark wanted to call the new brand Guerrilla Perfume because he liked the title of the Basenotes interview of himself and his son Simon
. His other son Jack came up with a better idea: "Guerrilla perfume? I could believe Gorilla perfume. And dad, you're just a gorilla."
The whole new range will be unveiled at a top-secret London location during a multisensory perfume event from the 14th to 18th of July. You can register for an invitation at gorillaperfume.com.
Tuca Tuca is the pre-release perfume of the collection. It is described as a flirtatious violet fragrance with notes of cassie, vanilla, sandalwood, vetivert, violet leaf and ylang ylang. It will be available from the 28th of June and retail at £23 for 30g and £11 for 9g.
This fragrance launch also coincides with a single release Gorilla Perfume's cover version of Raffaella Carra’s ‘Tuca Tuca’. According to Lush " This fabulously catchy Italian song and dance inspired the fragrance, so we wanted to pay our own homage. Vocals are by Mira Manga, of festival favourites ‘The Duloks’, and music is by renowned English folk band ‘The Imagined Village’ – one listen and you’ll be humming all week long!"
We'll feature more on the new Gorilla Scents at a later date.