• Jennifer Aniston to launch debut fragrance at Harrods on Wednesday

    Over a year after fragrance rumours started circulating, Jennifer Aniston launches her debut fragrance next week exclusively at Harrods. The fragrance is inspired by Aniston's memories and was created by perfumers at IFF. “I wanted this fragrance to be a personal library of scent memories. For example, my love of night blooming jasmine has lasted a lifetime. Growing up in California, I distinctly remember the scent of the jasmine on summer evenings,” says Aniston.

    The fragrance has top notes of citrus grove and rose water, middle notes of blooming jasmine, violets and Amazon lily; and finally, base notes include a sensual musk, golden amber and sandalwood.

    Leon Falic of licensee, Falic Group said “Jennifer showed clear vision for the fragrance from the outset. Her references evoke her love of the natural world and the fragrance celebrates her as an intelligent, natural beauty whose strength and elegance are unparalleled. It was a pleasure to work with her on this beautiful fragrance,”

    The bottle was created by David Lipman and is said to reference "the flow of a Frank Gehry building combined with the fluidity and organic form of a cresting wave."

    “Translating Jennifer’s vision and her life into one of the most sensory experiences
    is a wonderful project. Her clarity and passions lend themselves so naturally to a fragrance. I think together we have created something unique and intoxicating that is truly impactful,” said David Lipman.

    The fragrance is supported by a campaign created by David Lipman and shot by Mario Sorrenti.

    Jennifer Aniston’s debut fragrance will launch exclusively in Harrods and on harrods.com on Wednesday 21st July 2010. The launch coincides with the promotion of Jennifer’s latest film, The Switch, in which she both produces and stars.

    Previous reports have stated that the fragrances name would be Lolavie, and have shown the name printed on the bottle. The information we have received makes no mention of this name either in the promotional literature, nor on the bottle itself. Basenotes is unsure whether the name has been dropped, or will only be used in some markets, but if we find out we will report back.

    The fragrance will be released in three sizes 30ml - £23, 50ml - £29 and 85ml - £36.

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    Comments 6 Comments
    1. DreamerII's Avatar
      DreamerII -
      who is Jennifer Aniston ?
    1. Vladdypwnz's Avatar
      Vladdypwnz -
      Sheepfolk is about to get played for their money.
    1. Valerie's Avatar
      Valerie -
      Quote Originally Posted by Vladdypwnz View Post
      Sheepfolk is about to get played for their money.
      You are so right !
    1. DavidBond007's Avatar
      DavidBond007 -
      Usually celeb scents are not that great, they use their name to sell the product.
    1. pansylady's Avatar
      pansylady -
      Wow, guys- talk about pre-judging something-

      all in agreement, even without smelling it- yeah, sounds pretty "sheepish" to me...
    1. PawelL's Avatar
      PawelL -
      Seemingly, another tame generic fragrance.



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