Get the Penhaligon's Knowledge in a scented Taxi

Published on 4th August 2010 08:08 AM

5 Comments

Bond No.9 are no longer the only fragranced London Taxi on the scent route: Penhaligon's have just unleashed five cabs on the streets of London. Hail a Penhaligon’s ‘Scented Carriage’ and embark on a stimulating olfactory journey, during which your trained driver will be able to answer any questions you have about Penhaligon’s and their fragrances. Each cab is scented with one of five fragrances; Artemisia, Blenheim Bouquet, Endymion, Malabah and Orange Blossom.

Inside, the air will be heavy with scent, and passengers will be entertained by a new ‘Merchants of Attraction’ campaign developed by DHM London to promote Penhaligon’s as a contemporary perfumer with a long established heritage. Mock-Victorian visuals and tongue-in-cheek copy promote the fragrances to modern dandies and ladies alike (see here for visuals).

At the end of their scented journey passengers can also pick up a receipt offering 10% off purchases in Penhaligon’s boutiques and via www.penhaligons.com

Penhaligon's are due to launch a new men's fragrance by perfumer Bertrand Duchaufour in October 2010.

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5 Comments

scentsitivity - 4th August 2010, 11:04 AM

This is really neat.

It is interesting to see the integration of Penhaligon's Victorian heritage with a seductive sexuality. I want to see the Artemisia poster too!

(But has a woman ever been seduced by Blenheim's Bouquet?)
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LiveJazz - 4th August 2010, 04:20 PM

So is Orange Blossom discontinued or not? The BN Directory says it is, but I can't imagine Penhaligon's would scent a cab with it if that were the case.

Also, totally agree on Blenheim. Seductive? Ha!
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Grant - 4th August 2010, 04:27 PM

Orange Blossom was relaunched as part of the Anthology Series earlier this year. Looks like I forgot to update the directory!
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Primrose - 4th August 2010, 05:25 PM

Originally Posted by scentsitivity

This is really neat.

It is interesting to see the integration of Penhaligon's Victorian heritage with a seductive sexuality. I want to see the Artemisia poster too!

(But has a woman ever been seduced by Blenheim's Bouquet?)

LOL, Scentsitivity. And I was thinking how to remove a gentleman's corset...

I think the Amarantine ad copy is pretty racy for a Victorian company.

http://www.penhaligons.com/shop/frag...ml-717879.html
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