Ineke's new fragrance: Gilded Lily

Ineke Rühland announces the latest fragrance in her alphabetical line of fragrances, called “Gilded Lily”. When Ineke read about the scent of the Goldband Lily of Japan (lilium auratum), she felt compelled to order a few for her garden to study their fragrance. This note became the heart of Gilded Lily.

Historically, Victorian plant hunters discovered this lily growing wild in the mountains of northern Japan, where it is known as “yama yuri”, and brought it back to England. Afterwards, it became the basis for many of today's lily hybrids. Gilded Lily’s "fruity chypre" structure opens with sparkling top notes of pineapple and rhubarb followed by the goldband lily, and closes with patchouli, oakmoss and amber.

The phrase “gilding the lily” was coined by William Shakespeare in his play, King John. Ineke feels it is an apt description for perfumery in general since perfumers are always looking for ways to embellish the beauty of nature. To convey the intersection of Elizabethan England and modern Japan, the artwork for Gilded Lily has a “Shakespeare meets manga” theme. Gilded Lily and the rest of Ineke's line (After My Own Heart, Balmy Days & Sundays, Chemical Bonding, Derring-Do, Evening Edged in Gold and Field Notes from Paris) are sold worldwide at the stores listed on her website, www.ineke.com.

Gilded Lily will be available in late September 2010.