Danica Patrick to launch fragrance

Today SA Fragrances have announced the signing of a deal to create fragrances for IndyCar driver, Danica Patrick. The first fragrance is due for launch in early 2010.

"We are honored to be partnering with Danica Patrick. Her success in the racing world combined with her striking beauty has made her both a role model and mainstream, global icon. Danica deserves a beautiful fragrance that is as special as she is and that is what SA Fragrances has created. The launch and continued promotion of Danica Patrick for Her will include a huge sampling initiative, a major online campaign and event marketing at racing and other venues. Danica's fragrance will immediately be recognized as the hot new fragrance of 2010”, said Jon Klein VP Sales SA Fragrances.

“The fact that Danica and IMGWORLD chose SA Fragrances to launch her fragrance is a testament to the fact that the fragrance industry is ready for a renaissance back to the creative, innovative perfume houses that consider perfume to be an art, not a commodity. Danica's fragrance line will reflect her lifestyle, professional, and romantic sides, and will be accompanied by an advertising campaign which celebrates Danica,” says David Hartman, President of SA Fragrances.

Earlier this year, SA Fragrances partnered with golfer, Annika Sorenstam for a fragrance.

Image: PRN / PR Photos