• Royal Mail becomes Sensational

    Royal Mail have announced their new direct marketing products that can potentially engage consumers on more than one sensory level. The concept, titled Sensational Mail, will offer the latest micro-encapsulation technology to capture a fragrance on a variety of materials (including paper, plastic and metal) that will be released upon the consumers touch. They will also be offering direct marketing that will target the senses of taste and hearing.

    The lead time to create a fragranced mail shot will be approximately 8 weeks, which is increased significantly in the case of bespoke fragrance. Prices start at 60p per item, and there will be a 10,000 item minimum order.

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    1. United Kingdom

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    Comments 5 Comments
    1. Persolaise's Avatar
      Persolaise -
      Thanks for this.

      I've heard of similar stories before, including one about a water cooler hire company that commissioned someone to create a 'clean, aquatic' scent which they then used to douse their bills and invoices!
    1. Craig's Avatar
      Craig -
      It's a far better idea than when they changied their name to Consignia and then back to Royal Mail, which lost them a lot of money.
    1. Francop's Avatar
      Francop -
      Interesting times ahead...
    1. NevilleM's Avatar
      NevilleM -
      At least the shredder will smell nice.

      The smell of the black horse?
    1. Valerie's Avatar
      Valerie -
      A waste of time,maybe stop sacking posties and get better services instead .