Royal Mail becomes Sensational
Royal Mail have announced their new direct marketing products that can potentially engage consumers on more than one sensory level. The concept, titled Sensational Mail, will offer the latest micro-encapsulation technology to capture a fragrance on a variety of materials (including paper, plastic and metal) that will be released upon the consumers touch. They will also be offering direct marketing that will target the senses of taste and hearing.
The lead time to create a fragranced mail shot will be approximately 8 weeks, which is increased significantly in the case of bespoke fragrance. Prices start at 60p per item, and there will be a 10,000 item minimum order.