Amouage launch Opus IV today, with 50% of profits to help fight HIV / AIDS
As previously reported
, today Amouage is launching globally Opus IV, with the aim of uniting the world against AIDS. Opus IV was especially crafted to instill knowledge and empowerment in efforts to promote HIV / AIDS awareness by Creative Director Christopher Chong, who worked with perfumer, Jacques Flori.
“Our fragrances have always centered on delivering a distinct and compelling message, not just the creation of artistic and beautiful scents,” expressed Chong. “With the startling number of new HIV infection cases reported globally each year, education remains a powerful and paramount instrument to prevent the spread of HIV and grant universal access to HIV prevention, treatment, care and support services. Opus IV is our contribution to raising awareness on this growing epidemic across all corners of the globe, which today is one of the world’s most pressing public health matters.”
Chong added that Amouage is exceptionally proud to donate fifty percent of the worldwide profits from Opus IV to the National HIV/AIDS Prevention and Control Program (NAP) in Oman, an initiative supported by the Ministry of Health, World Health Organisation, United Nations Children’s Fund and United Nations Population Fund.
Opus IV opens with notes of Lemon, Mandarin, Grapefruit and Coriander Oil. The heart contains Elemi Oil, Cardamon, Cumin, Rose Berries, Rose and Violet Leaves. The dry down includes Labdanum, Frankincense and Musk.
Available from today at Amouage stockists worldwide.