Inter Parfums add Boucheron to portfolio
announced last month that it has signed a 15-year exclusive worldwide license agreement with Boucheron
to create, produce and distribute perfumes and ancillary products under the Boucheron brand. The agreement commences on January 1, 2011 and replaces a previous license with L'Oreal
that was terminated by mutual consent. A new fragrance is planned for 2012.
Commenting on the agreement, Jean-Christophe Bédos, President and CEO of Boucheron, declared: “This is an exciting opportunity for Boucheron and Inter Parfums as we seek a new strategic direction for our fragrances and build on the Boucheron's unique position in the jewelry world. Boucheron has been a prestige brand for over 150 years with a reputation for trendsetting in luxury jewelry. I'm certain that this adventure will continue with Inter Parfums.”
Philippe Benacin, CEO of Inter Parfums SA, said: “We are very pleased to welcome Boucheron fragrances as the latest addition to our portfolio of top-end luxury brands. I believe that together we will be successful in creating new inspiring products. Boucheron is an incredible brand that will contribute to our continuing strategy for developing the ultra-luxury sector.”