• Inter Parfums add Boucheron to portfolio

    Inter Parfums announced last month that it has signed a 15-year exclusive worldwide license agreement with Boucheron to create, produce and distribute perfumes and ancillary products under the Boucheron brand. The agreement commences on January 1, 2011 and replaces a previous license with L'Oreal that was terminated by mutual consent. A new fragrance is planned for 2012.

    Commenting on the agreement, Jean-Christophe Bédos, President and CEO of Boucheron, declared: “This is an exciting opportunity for Boucheron and Inter Parfums as we seek a new strategic direction for our fragrances and build on the Boucheron's unique position in the jewelry world. Boucheron has been a prestige brand for over 150 years with a reputation for trendsetting in luxury jewelry. I'm certain that this adventure will continue with Inter Parfums.”

    Philippe Benacin, CEO of Inter Parfums SA, said: “We are very pleased to welcome Boucheron fragrances as the latest addition to our portfolio of top-end luxury brands. I believe that together we will be successful in creating new inspiring products. Boucheron is an incredible brand that will contribute to our continuing strategy for developing the ultra-luxury sector.”

    Share:

    Comments 4 Comments
    1. Persolaise's Avatar
      Persolaise -
      Interesting news. Hopefully the new people won't mess with Jaipur Homme.
    1. rickbr's Avatar
      rickbr -
      I have an impression that, when they talk about ultra-luxury sector, we will see soon a collection of Boucheron exlcusive fragrances...
    1. Francop's Avatar
      Francop -
      Great news...!

      French jewellery and niche perfumery...!

      I look forward to some unique creations...!!!
    1. scentimus's Avatar
      scentimus -
      Let's hope a new men's line will be launched in the near future -